SMB Events at AWS Summit NYC
New York City, NY
Date: June 15, 2026
1:30 PM - 5:00 PM EST
Join us for the SMB Events at the AWS Summit NYC, including an exclusive in-person SMB event designed specifically for SMB Competency Partners, and partners focused on growing SMB.
Complete this form to request an SMB Summit event ticket. Our team will notify you if you are approved to attend.
This notification will include the event location. We will be prioritizing those who have not attended an SMB Summit. Registration requests will close on June 9th.
For questions, please contact Amelia Shahum at shahumaa@amazon.com.
We're excited to share the SMB-specific events taking place the week of the AWS New York Summit. Our team is leading dedicated SMB sessions across three events: the AWS SMB Summit on June 15, the AWS Partner Summit on June 16, and the AWS Summit on June 17.
Summit week is busy. Your calendar is full, your travel is tight, and there's no shortage of sessions competing for your attention. We get it. This page exists to cut through the noise — so you can quickly see what's available, what's right for your business, and how to make the most of your time in New York.
Please note: Our team is directly managing the AWS SMB Summit. The AWS Partner Summit and AWS Summit are separately managed by their respective teams.
SMB Summit NYC Week
Your guide to SMB-specific events - June 15 to June 17
June 15 | AWS SMB Summit & Networking Happy Hour
Start Your Week, the SMB Summit, an Invite Only Working Session to Help Shape What's Next
Networking Happy Hour & AWS Partner Summit Week NYC Kickoff
1:30 PM-5:00 PM EST
5:00 PM-6:30 PM EST
June 16 | AWS Partner Summit
Lunch
Build Market Ready SMB Solutions for 2026
Fuel, Fund, and Scale Your SMB Pipeline
12:00 PM-1:00 PM EST
1:00 PM-2:00 PM EST
2:00 PM-3:00 PM EST
June 17 | AWS Summit
Customer-Facing Lightning Talk with Toby Roth and Alex Vlahandreas, Expo, AWS Partner Spotlight Lounge
3:00 PM-3:15PM EST
June 15 | AWS SMB Summit - New York | 2:00 PM - 5:00 PM EST
Intimate Working Session | By Invitation | SMB Competency & Actively Engaged Partners
Kick off your NYC Summit experience the right way. Before the week fills up with back-to-back sessions and competing priorities, join us for an exclusive, in-depth afternoon built for our most engaged SMB partners. With a maximum of 60 partners, AWS team members in the room, and an agenda designed around real working sessions, customer voice, and peer conversation — this is where the most engaged SMB partners come to go deep, not just listen.
This afternoon will include:
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Customer Fireside Chat (Opening) Hear from customers about their experience — including what they've needed from partners, how they've evaluated solutions, and what has made the difference in their journey. This candid conversation is designed to ground everything that follows in the real voices of the customer you're building for.
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Align Your GTM to 2026 SMB Market Trends: Discover actionable insights from the latest global and regional SMB market research. Learn what SMBs prioritize, how market dynamics shift, and what they expect from partners. Apply these findings to sharpen your competitive differentiation.
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SMB Solutions That Sell: Your Playbook to Build and Differentiate: Identify high-impact SMB use cases, explore multi-partner solution strategies, and learn what makes an offer truly resonate with SMB buyers. Access SMB specific best practices to build or refine industry-specific offerings and discover how to collaborate with other partners to position yourself as a one-stop-shop. Leave with a framework to assess your current solutions and pinpoint where to improve.
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Generate Demand and Fund Your Journey: AI Tools + Funding from Build to Growth: Harness AI to automate and scale your marketing with personalized content, intelligent targeting, and intent-based prospecting, then learn how to fund every stage of your SMB journey. From Innovation Sandbox credits (Build) and MDF (Market) to POC funding (Sell) and growth programs (Grow), explore how to strategically layer AWS funding programs, including Industry LoB, GenAI, Connect, and Marketplace funds, to accelerate your business at every step. Leave with a data-driven demand gen approach and a funding strategy that compounds across the partner lifecycle.
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Enable Your Sales Team to Win SMB Deals at Scale: Proven strategies from AWS Partner Territory Managers to help partners build scalable, self-sufficient SMB sales motions — covering AWS sales structure, prospecting tactics, seller enablement, and actionable planning.
✓ Best for you if: You're an SMB Competency partner or actively building your SMB practice and want to kick off Summit week with dedicated time alongside AWS, distributors, customers, and your peers — before the week gets away from you.
Networking Happy Hour | 5:00 PM - 6:30 PM EST
Networking Happy Hour & AWS Partner Summit Week NYC Kickoff
Stick around after the sessions and kick off AWS Partner Summit Week NYC with your fellow SMB partners! Join us for drinks, light bites, and the chance to connect with the peers, AWS leaders, and SMB practitioners you've been learning alongside all day, in a casual and fun setting.
Whether you're looking to explore partnership opportunities, swap go-to-market strategies, or simply build relationships with others scaling in the SMB space — this is your moment.
June 16 | AWS Partner Summit - New York | 3 Hours
Two Breakout Sessions | Open to All Partners
If you're attending the Partner Summit and only have time for one SMB session, make it this one. In 45 minutes, you'll walk away with a clear picture of where the SMB market is heading in 2026 and exactly how to position your solutions to win — no fluff, no filler.
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Lunch & Breakout 1: Build Market-Ready SMB Solutions for 2026: Apply the latest global and regional SMB market research to build or refine differentiated, industry-specific partner solutions. Learn what SMBs prioritize, how to align your GTM accordingly, and how to collaborate with other partners to position yourself as a one-stop-shop for SMB customers.
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Breakout 2: Fuel, Fund, and Scale Your SMB Pipeline: Build a Full-Funnel SMB Growth Motion — from AI-powered demand generation and intent-based prospecting, to strategically leveraging AWS funding programs (MDF, GenAI, Connect, Marketplace, and more), to equipping your sales team with proven plays and activity targets that close deals at scale. Leave with a clear action plan connecting your marketing investment to pipeline to revenue.
✓ Best for you if: You're attending the Partner Summit and want a fast, high-impact SMB session you can act on immediately — even with a packed schedule. Learn more and register here.
June 17 | AWS Summit - New York | 15 Minutes
Customer-Facing Lightning Talk
PTN101 | AWS Partner Network | From automation to autonomy: How AWS Partners drive SMB AI evolution at scale.
Speakers: Toby Roth & Alex Vlahandreas
Catch our SMB Lightning Talk on the main Summit floor, where we'll share the value of working with AWS Partners and how SMBs should approach AI in today's environment. This is a great session to direct your prospects and customers to — and an ideal opportunity to schedule meetings around before or after.
✓ Best for you if: You have prospects or customers attending the Summit and want a session to point them to — or a reason to schedule meetings around. Learn more and register here.
Questions about any of these events? Reach out to our team directly.
CONTACT US
Amelia Shahum
Allison Rivard
Cassi Nazario
