EVENT AGENDA
Eastern Standard Time
Monday, June 15th
1:30 PM - 2:00 PM
Arrive & Network
2:00 PM - 2:05 PM
Welcome & Opening Remarks
2:05 PM - 2:35 PM
Distributor & Customer Fireside Chat
2:45 PM - 3:15 PM
Align Your GTM to 2026 SMB Market Trends
3:15 PM - 3:45 PM
SMB Solutions That Sell: Your Playbook to Build and Differentiate
3:55 PM - 4:05 PM
Break
4:05 PM - 4:35 PM
Generate Demand and Fund Your Journey: AI Tools + Funding from Build to Growth
4:35 PM - 5:00 PM
Enable Your Sales Team to Win SMB Deals at Scale
5:05 PM - 6:30 PM
Closing Remarks + Networking Happy Hour
Tuesday, June 16th
12:00 PM - 2:00 PM
Lunch & Breakout 1: Build Market-Ready SMB Solutions for 2026: Apply the latest global and regional SMB market research to build or refine differentiated, industry-specific partner solutions. Learn what SMBs prioritize, how to align your GTM accordingly, and how to collaborate with other partners to position yourself as a one-stop-shop for SMB customers.
2:00 PM - 3:00 PM
Breakout 2: Fuel, Fund, and Scale Your SMB Pipeline: Build a Full-Funnel SMB Growth Motion — from AI-powered demand generation and intent-based prospecting, to strategically leveraging AWS funding programs (MDF, GenAI, Connect, Marketplace, and more), to equipping your sales team with proven plays and activity targets that close deals at scale. Leave with a clear action plan connecting your marketing investment to pipeline to revenue.
Wednesday, June 17th
3:00 PM - 3:15 PM
AWS Summit | Customer-Facing Lightning Talk | Expo, AWS Partner Spotlight Lounge | PTN101 | AWS Partner Network | From automation to autonomy: How AWS Partners drive SMB AI evolution at scale